The Complete Guide to Conversion Optimization

Conversion optimization (CRO) is about getting more visitors to do what you want – whether it's buying, signing up, or getting in touch.

Start by understanding the user journey. Where do visitors come from? What do they look at? Where do they leave the website? Tools like Google Analytics and Hotjar can provide valuable insights.

Test one thing at a time. A/B testing lets you compare two versions of a page to see which performs better. Start with the most important pages.

Focus on Call-to-Action (CTA). Clear, action-oriented buttons with good contrast can make a big difference to conversion rates.

Reduce friction in the process. Every extra step or form field you can remove increases the likelihood that visitors will complete the action.